CORPORATE OVERVIEW
Seven Continents

The Project
I was tasked to create a Corporate Overview that would be used with various external stakeholders, including prospective clients and financers. The print and digital versions were vessels to express the company’s experience, value, capabilities, and overall viability as an enterprise, along with the company’s creative, bespoke culture.

The Challenge
Throughout this project, I was fundamental in creating the art direction for the overall brand, providing a unified visual identity across Seven Continents' marketing and promotions.

The Solution
Collaborating with the marketing team, I provided the design, layout, icons, and imagery production to create this corporate showpiece. I interpreted manufacturing and thick corporate language into a styled, organized and easily digestible format. The project included a logo redesign to update the company’s visuals to suit a more modern marketing platform. I re-invented the emblematic wave icon created when the company was founded, simplifying the design to express Seven Continents' current iteration while maintaining its recognizable aesthetic.