Jeanna LeClair
As a Brand Designer, Art Director, and Illustrator, I continually strive to develop visual solutions that express creative and marketing into a cohesive effort.
KEYART CREATION Monopoly Madness Combo Keyart The Project Monopoly Madness was coming out, and it was being combined with a previously launched version of Monopoly and needed a new combo-style keyart. The Challenge Working based on the

KEYART CREATION

KEYART CREATION Monopoly Madness Combo Keyart The Project Monopoly Madness was coming out, and it was being combined with a previously launched version of Monopoly and needed a new combo-style keyart. The Challenge Working based on the

KEYART CREATION
Monopoly Madness Combo Keyart

The Project
Monopoly Madness was coming out, and it was being combined with a previously launched version of Monopoly and needed a new combo-style keyart.

The Challenge
Working based on the Switch case, due to its shape/size, I began ideating how to combine the two pieces of keyart. Brand requested to have the first read as Monopoly and the second read to be that this was two games in one.

The Solution
To archive the desired hierarchy of information, I began exploring layouts that had Mr. Monopoly pulled out from the two sets of artworks; this enforced the Monopoly brand as the first read. Developing the concept further, we decided to include a CTA indicating that this was a box with two games in one. We styled this CTA as a gold ribbon that would be placed at the top or side, pending the layout required.

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