Jeanna LeClair
As a Brand Designer, Art Director, and Illustrator, I continually strive to develop visual solutions that express creative and marketing into a cohesive effort.
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GAME PACKAGING

GAME PACKAGING Just Dance 2023 CIB Coversheet & Inserts The Project I was the lead designer for the JD23 CIB Coversheet and various insert packaging for Switch, PS4/PS5 and X-Box. The Challenge We still needed to dive fully into wh

GAME PACKAGING
Just Dance 2023 CIB Coversheet & Inserts

The Project
I was the lead designer for the JD23 CIB Coversheet and various insert packaging for Switch, PS4/PS5 and X-Box.

The Challenge
We still needed to dive fully into what Just Dance 2023 marketing would look like when we were requested to start designs for the coversheets. Leading off the strategy work done for the CIB, I modified the cassette card insert and designed the interior page of the coversheet. The coversheet paved the way for the rest of JD23’s visual look would become.

The Solution
Just Dance 2023’s keyart is all about that deep background with lots of colours and glow effects, and for the coversheet, I wanted to keep true to this vibe. For the back-of-pack, I wanted the headline to grab the consumer's attention. I employed stacked typography, allowing me to emphasize certain words for more impact. Pulling inspiration from the Just Dance+ logo, I styled the main headline in gold with a pink glow, grabbing the eye and diving into the party feeling. I chose slanted and rounded containers for the captions to tie back to the keyart’s background panels and complemented these with non-slanted screenshot frames. Neon stars and music notes played up the dance party theme and added even more visual fun to the layout.

I also developed alternative designs to accommodate various languages and regional restrictions.

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