KEYART MODIFICATION

KEYART MODIFICATION
Just Dance 2022 Holiday Keyart

The Project
Mid-way through holiday promotions, the brand team felt that consumers were fatigued by the same visuals and requested an alternative holiday keyart to help lift engagement.

The Challenge
The original holiday art of JD22 was snowflakes paired with a red ribbon, classic and festive. The brand team wanted an alternative option that worked with the JD22 keyart but gave it a fresh holiday feel unrelated to snowflakes or ribbons.

The Solution
I was inspired by the glowing nature of the keyart and gravitated toward the concept of holiday lights. I created two strings of lights, all subtly coloured to match each coach. The string lights became a hit with the brand team and were used for the remainder of the holiday assets.